FURNITURE.COM
Tasked with a massive rebranding of their well-known online furniture retail site, Furniture.com needed new content…a LOT of new content. In addition to overhauling the visual brand for a modern consumer audience, there was a need to create a substantial amount of SEO-friendly guides to accompany their commerce pages, while maintaining a tone of voice that felt casual yet informative.
In just three months, I contributed over 50 category-specific guides to the FdC catalog. The new site launched in 2023. It looks great.
Here’s a selection of my contributions:
The Guide to Home Entertainment & TV Stands
The Guide to Outdoor Furniture Sets
The Guide to Duvet Covers
