Trajectory:
My marketing career began at a full service performance agency. After six years managing paid digital campaigns, I hopped over to the brand side to lead growth marketing for a young startup. That startup was ultimately acquired by a huge company (cue the boardroom high fives). Now I work with a variety of brands across the Tech, Media, CPG, and Hospitality verticals.
Knowledge Base:
- Brand Strategy; going to market, growth + expansion
- Copywriting; short-form and long-form
- Content marketing: UX, creating consistency across message touch points
- Building cross-platform campaigns (Instagram, Twitter, Snapchat, TikTok, OOH)
- Paid Media execution and optimization (Search, Social, Programmatic, and more!)
Bon Communications
Marketing Consultant, Freelance
Aug 2021 - February 2023
Consult on value proposition and brand positioning for established and emerging brands in the hospitality space. Build and execute paid marketing strategies to increase brand awareness.
The Juggernaut
Growth Consultant
Jan 2022 - May 2022
Developed and executed an expanded channel strategy to increase annual subscriber acquisition. Crafted campaign messaging to promote the rapidly growing media platform.
Resy, American Express Global Dining Network
Director, Growth
2020 -2021
Spearheaded brand strategy and growth as part of the larger American Express network, merging diner and card member acquisition goals; managed agency relationships.
Resy
Growth Marketing Manager
2018 - 2020
Implemented and scaled growth tactics for a small startup, overseeing the acquisition of millions of new registered users prior to acquisition by American Express.
Resolution Media
Associate Director, Advertising
2012 - 2018
Developed and executed digital brand strategy across Search, Social, & Programmatic platforms.
Brand Portfolio Includes: Frito Lay, Bacardi, Coty, Virgin Atlantic, Hertz