ActivMend is a homeopathic pain-relieving patch created to change the way athletes recover from injury. Available as a DTC product at Activmend.com, this product prioritizes healing and optimized training from amateurs to professionals alike.

Driving Home the Value

I synthesized the core value proposition for this new-to-market product through copy written for the ActivMend website and paid social advertising. I focused on succinct, compelling CTAs and improved ROAS by 25% in the first two weeks of updating the ads.