The Juggernaut

South Asian Stories You Need to Know

The Juggernaut is a rapidly growing media company that puts a spotlight on stories across the South Asian diaspora.

I helped expand the rising startup’s cross-channel growth strategy to drive both top-funnel newsletter subscriptions and paid subscriptions for the full site content.

The Right Audience. The Right Message.

Convincing readers to pay for journalism is no easy feat, but leveraging the editorial star power at The Juggernaut via an array of paid media formats helped build the value proposition of a company seeking to re-frame mainstream media.

Copywriting contributions included:

• Video assets

• Facebook/Instagram

• Paid Search

• Newsletter comms