Snapchat
Snapchat Discover launched in 2015 as part of the social media app’s expansion into curated, original content. The selection of channels has grown substantially as new publishers hop on board to engage with Snapchat’s highly active user base.
Tap, Then Laugh
I worked directly with the Snapchat editorial team to develop humorous content for their own channel. Content formats included lists, written stories, and visual graphics.
Here’s an example of a funny decision tree:
